Transforming Customer Experiences in Financial Services With Generative AI

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Today’s banking customers have high expectations when it comes to their brand interactions. From digital natives who barely remember paper checks to seniors who depend on their voice-activated digital assistants, modern customers expect seamless, intuitive, and deeply relevant experiences. According to XM Institute, 32% of customers will walk away from a brand they love after merely one bad experience, so it’s no wonder leading banks are deploying the latest data analytics and AI solutions to track, prevent, and resolve customer complaints.

In this informative webinar, experts from Teradata and AWS will show how our joint capabilities are enabling financial services organizations to:

  • Harmonize their data and enable successful customer journey analytics programs  
  • Use generative AI to analyze customer complaints and achieve more successful resolutions using Teradata VantageCloud with Amazon Bedrock  
  • Accelerate and scale customer experience insights with the integration between Teradata and Amazon SageMaker  

Join us for customer case studies and more to learn how to put complementary and integrated AI/ML technologies from Teradata and AWS to work today.

Speakers:

Peter Williams
Peter Williams, Head of Partner Technology, Global Financial Services, Amazon Web Services (AWS)


Peter leads the AWS technical team responsible for financial services partners worldwide. His team sets the cloud transformation strategy that helps global banks and insurers innovate in the cloud through software and consulting providers. Peter’s experience enabling organizational and technical change within financial services organizations spans over 30 years at companies including Bank of America, AIG, and Royal Bank of Scotland. Peter has a BS in Computer Science Engineering from Columbia University.

Gary Class
Gary Class, Industry Strategist, Financial Services, Americas, Teradata


Gary brings extensive financial services experience to his role at Teradata, including over 30 years at Wells Fargo. As director of advanced analytics at Wells Fargo Bank in San Francisco, he oversaw the development of customer journey analytics for 35 million customers. He also increased cost-efficiency through the digital migration of customer service tasks, developed predictive customer dynamics models to increase customer lifetime value, and oversaw the adoption of the bank’s digital payment strategy. Gary has an MBA from Berkeley Haas, University of California, and a BA from the University of Pennsylvania.

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