What are the risks of siloed data?
By its very nature, data that is siloed cannot be accessed easily or at all by those in other departments. This limits the ability of teams to collaborate, and also infringes upon enterprise leaders' ability to have a genuinely comprehensive view of the organization's data ecosystem.
Consider these more specific examples of "unforced errors" siloing can cause:
Inefficient analytics
Imagine that it's time for the latest analytics project focused on comparing the performance of different business units. It will be extremely difficult for data teams to derive broad insight through analytics initiatives if the analytics tools used by data science and analysis personnel can't access certain departmental data due to silos. The onus will be on members of those departments to get analytics professionals the data they need, making the process incredibly inefficient.
Impaired interdepartmental collaboration
Marketing and customer service departments both regularly need access to data from many other business units—ranging from product data sheets and historical sales records to research and development data—for various reasons. If other departments have silos, these teams' jobs will be much harder than they need to be. Even a system like a customer data platform designed to prevent siloing can turn into its own silo if it's not properly managed. Moreover, a silo mentality may also discourage teams from wanting to collaborate.
Inconsistencies and other risks
Siloed data can lead to incomplete data sets, inconsistencies, redundancies, inefficient use of resources, and a decline in overall data integrity. Security risks may also present themselves if siloed departments don't use tools with adequate security measures, or if team members access siloed data using shadow IT devices.
How to overcome data silo limitations
Breaking down data silos isn't something that can happen overnight, and if an enterprise's silos have been in place for a long time, the process may be difficult. Communication and collaboration will steadily improve when reliable data sharing is enabled through de-siloing, and business leaders will be able to have full visibility into the enterprise and its data ecosystem.
A simple way to begin a campaign to deconstruct silos is for the data team to conduct a thorough audit of the organization's data architecture, looking for siloed data. Strong indicators of a data silo's presence include:
- Data that should be discoverable but isn't—e.g., customer data from the sales department that can't be accessed
- Incomplete data sets
- Inconsistent reporting between different departments
- Data management costs for one or more departments that are radically different from others—usually higher than average
Once data professionals have found the organization's silos, they can begin the process of breaking them down and incorporating their data resources into the larger architecture.
The importance of data integration
Data integration is extremely helpful when looking to eliminate silos. Integration will allow the enterprise to ingest data from many different sources—regardless of file formats or any other differentiating characteristics—and unite it through the extract, transform, and load (ETL) process.
Object storage and data warehousing
Given the scope of the data associated with any integration project meant to break up data silos, it makes sense to use low-cost, cloud-based object stores in the cloud. These can be the basis of a data lake to serve as a central repository for once-siloed data. But if undertaking this approach, operate a reliable and effective data analytics and warehousing platform with integration capabilities atop the data lake. This will help ensure the data lake doesn't become disorganized or ungovernable.
API connections
Using application program interfaces (APIs) is another fairly simple but valuable way to help prevent siloing. APIs keep systems and apps actively communicating and sharing data through the use of a common format, and most enterprises will already be using them to some degree. However, in the interest of breaking down silos, data teams must make sure that APIs are adopted and implemented throughout the entire organization.
Strong data governance
Firm governance is essential to preventing the buildup of silos, as it establishes standards for data management with a focus on sharing. Going forward, data teams, chief data officers, and other relevant stakeholders must endeavor to design and maintain a data ecosystem that does not lend itself to the development of silos.
Data silos that developed as a result of issues with organizational or departmental culture will have to be addressed as well. While there can be value in departments running autonomously without excessive upper-management supervision, each business unit should be willing and able to share its data when necessary.